FIFA appoints Black Arrow ‘Qatari Cultural Gifts and Novelties’ licensee for World Cup 2022
Football’s world governing body FIFA has awarded the “Qatari Cultural Gifts and Novelties” license to Doha-based Black Arrow Gifts & Novelties Division to design, produce, and retail the official licensed products of the FIFA World Cup Qatar 2022.
Black Arrow, a reputed Qatari company, has already assembled a creative and experienced team of experts globally reputed for their quality gifts to develop a culturally inspired range of products, featuring more than 270 different SKUs of merchandise in different categories from traditional home accessories, gifting, fashion accessories, costume jewellery, games & cheer gear bearing the FIFA World Cup Qatar 2022 design and branding.
In addition, the licensee will be offering a range of collections available via multiple distribution channels, from mass markets to mid-tier department stores as well as corporate and high-end outlets. Commenting on the accomplishment, the Chairman of Black Arrow, Abdulrahman Al Shathri, described the FIFA license as “a major milestone.”
“We are extremely proud of being awarded the licence for the FIFA World Cup Qatar 2022,” Al Shathri said. “Our appointment by FIFA is a major milestone in our company’s journey. We are excited to be part of such a significant moment in Qatar’s history and contribute to elevating the fan experience by creating high-quality keepsakes and souvenirs for the tournament,” he added.
The FIFA World Cup Qatar 2022 will be the first time the world’s biggest football tournament will be hosted in the Middle East. It is scheduled to take place from November 21 to December 18, 2022, with matches being played across eight stadiums, hosting 32 teams.