Offset Printing

Just in case you need telling again, we love to print. What’s more, we’re experts in offset lithography, which is great for keeping the price of big print runs down. There are a number of processes involved in offset printing, and our attention to detail and quality control play a vital role in each and every one.

WHY WE LOVE OFFSET PRINTING

• High image quality – offset printing produces sharp, clean, high resolution images
• Print more, pay less – offset printing is especially cost-effective for high volume printing
• Choice – offset printing can be used on paper, wood, cloth, metal, leather and plastic
• Fast turnaround – our offset presses use computer-to-plate systems, while older ones use computer-to-film work flows. This removes one step in the printing process, enhancing quality and turnaround
• Pantone colour matching – our offset printing uses actual Pantone inks, giving you the best match with Pantone colours
• Flexibility – from printing surface and paper type to size and special finishes, Qatar Marketers’s offset printing partners caters for all tastes and design

HOW IT WORKS
PRE-PRESS PRODUCTION
Your digital file is converted to plates, with a different plate used for each of the primary colours – black, cyan, magenta and yellow. This is why offset printing is also known as four-colour printing, although there are many colours in the final output.

These plates are scanned and the data is saved on a micro cassette which becomes the master – this is used to determine the quantity of ink to be released during printing.

COLOUR AND REGISTRATION CONTROL
Colour registration is a computer-aided process whereby the Register Control System automatically aligns the printing plates according to their registration marks as they apply their respective colours during printing. This guarantees the right colours and sharper images in the final output.

Colour control determines how well the ink blends together to achieve the desired appearance in the final printed piece, and releases controlled amounts of ink onto the paper according to pre-set values.

After printing, the paper is passed through an oven to dry the ink, before moving through chill rollers containing refrigerated water to set the ink in place. This prevents inks from smudging, resulting in crisp, clear printing.

THE PRINT RUN
We print using individual sheets of pre-cut paper on sheet-fed presses, and our press is capable of handling various paper formats and sizes.

BINDING
Your printed product is completed in the bindery, where the rolls of printed paper are cut and assembled in the correct order, then stapled or glued in a machine called the stitcher.

We offer a wide range of binding options, from plastic and wire comb-binding to saddle-stitching. Embossing and hot foil can also be added for a luxurious final flourish.

SECURE DELIVERY
After printing and binding, the product is stacked so the ink can cure. We undertake rigorous quality checks of the printed sheets at this stage to ensure correct ink density and registration for a practically perfect print.

Leverage our expertise and contact us today!