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Lexus AAB launches premium Sakura lounge for customers

The Ambassador of Japan to Qatar, Kazuo Sunaga (second right); Ambassador of Cuba to Qatar, Emilio Caballero Rodriguez (extreme left); and Ambassador of Venezuela to Qatar, Giuseppe Angelo Yoffreda Yorio (third right) along with R.K. Murugan (second left), AAB Acting CEO, and others inaugurating the Sakura Lounge at Lexus showroom.

The word Sakura means cherry blossom. The Japanese cherry blossom, or Sakura, has long been adored by people across the globe. It is regarded as a symbol of renewal, vitality, and beauty. During the spring season of each year, thousands travel to Japan to view the wondrous spectacle of these white or pink flowers blooming. The flower bloom for two weeks in April.
The Lounge is inspired by the concept of Omotenashi, which is the Japanese spirit of hospitality that not only fulfils people’s needs, but anticipates them. Omotenashi is a key element that makes up Lexus Dealership culture, customer service and the L-finesse design philosophy for many Lexus models, according to R.K. Murugan, AAB Acting CEO.
Inspired by Lexus covenant, AAB & Lexus are determined to treat their customers as they would treat a guest in their own home. True to the concept of Omotenashi, AAB strives to do more than simply meet the needs of Lexus owners.
Ambassador of Japan to Qatar, Kazuo Sunaga; Ambassador of Cuba to Qatar, Emilio Caballero Rodriguez; and  Ambassador of the Bolivarian Republic of Venezuela to Qatar, Giuseppe Angelo Yoffreda Yorio along with R.K. Murugan & Firas Mufti, Senior Marketing Manager, inaugurated the Sakura Lounge. Social media, bloggers, influencers and media attended the inauguration of Sakura Lounge. Sakura Lounge is located in Lexus State of the Art Showroom and it is located in the first floor.
Firas Mufti said: “At AAB we treat our customers as guests to our home and have them experience true Omotenashi. Being a member of the Sakura Lounge, you and your accompanying friend/family member (a plus one) get the privilege to enjoy a host of benefits.”
He said that the benefits include unlimited Starbucks Coffee, free WIFI, reading materials, dramatic racing simulations while being in the driving seat of the Gran Turismo Play Station Racing console, playing billiards with your friends to improve your skills and coordination, reducing your stress and anxiety in one of premium massage chairs.
AAB also provides you with the option of using one of their two meeting rooms equipped with state of the art Microsoft surface hub. Sakura Lounge will provide Lexus customers with a sophisticated, tranquil environment where they can feel at ease and anticipate the joy of owning a Lexus. It will be their home away from home. AAB commitment to their customers has always been their top priority.

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